Digital Advertising and Marketing on a Shoestring
If you’ve got money to burn then you’re in luck – because the internet has a multitude of ways of spending it! From Google Adwords to sponsored Facebook posts to banner ads to directory listings […]
Getting Found: SEO for Charity Websites
Search Engine Optimisation (SEO) is the science/dark art of getting your site listed as high as possible in the organic search engine rankings. The ‘organic’ ranking is the main search results on the left hand […]
Social Media for Charities
Facebook. Twitter. YouTube. Instagram. Pinterest. I won’t go into detail about what social media sites are because I’m sure you’re familiar with many of them already. Some would have you believe that in the last […]
Email Newsletters
Although social networks seem like the cool kids turning up fashionably late to the Internet party, it’s still boring old email that’s your best fundraising and campaigning tool. Although it has barely changed since the […]
Implementing a CRM system for your charity
A Customer Relationship Management (CRM) system is the database where you’ll store all the info about your supporters. If your eyes are glazing over already then that’s understandable – for most of us they’re a […]
Do You Need to Hire a Web Designer?
If you’re reading this Charity Website Building Toolkit then the chances are that you’re interested in exploring the DIY route – whether that’s because you want to, or because your lack of budget dictates that […]
Maintaining Your Site & Keeping it Secure
Keeping your website in tip-top condition is something that will require some attention on a regular basis. It’s a fairly unglamorous job that seems easy to ignore but doing so could come back and bite […]
Analytics – Who’s Visiting Your Site, and Why?
Once you’ve got your website up and running you’ll want to know how many people are looking at it. Google’s got you covered here – thanks to its free Google Analytics tool. It’s really easy […]
Accepting Donations on Your Charity Website – The Options
I’m guessing that one of the key requirements of your charity website is that it will allow you to take online donations from your supporters. There’s a bewildering choice of payment providers and options available. […]
Copywriting
I said earlier that the web is increasingly becoming a visual medium – the popularity of sites like Facebook, You Tube and Pinterest is evidence of that. And even text-based platforms like Twitter are popular […]