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Jo Blankley's charity copywriting tips

One thing you should never do when briefing your copywriter (and it’s probably not what you think.)

Over 10 years ago, I wrote a blog entitled ‘How to Brief a Copywriter’. The contents of that blog are still relevant today, which explains why it’s still being viewed. But the reality is that […]

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Copywriting Tips: The 13 rules I learnt when I first got paid to write

It’s October 2005. I’m sat in one of the country’s most-revered charities, clutching my first ever copywriting brief. Two hours in, it’s Blank Screen 1: Copywriter 0. I’d been working at Comic Relief for a […]

How the ‘magic of tidying’ will make you a better writer.

I’m now fifty-three pages into the worldwide bestseller ‘The Life-changing Magic of Tidying’ by Marie Kondo.  And I’m hooked (not least by her instructions on how to fold socks). How a subject so mundane can […]

How to brief a copywriter – Six simple steps and a free template

When it comes to getting some compelling copy written for your website or marketing materials, you’ll often find that writing the brief takes longer than it would for you to just write the copy yourself. […]

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Recent blog posts

  • One thing you should never do when briefing your copywriter (and it’s probably not what you think.)
  • Using the WordPress Full Site Editor for simple sites
  • Stop funding the hatred on Facebook and Twitter / X
  • Google Consent Mode: What should your charity website do?
  • Recreating charity site layouts with WordPress blocks – 4 Greenpeace

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