It’s October 2005. I’m sat in one of the country’s most-revered charities, clutching my first ever copywriting brief. Two hours in, it’s Blank Screen 1: Copywriter 0. I’d been working at Comic Relief for a while when I landed a job as their junior copywriter. Bingo. But an hour before lunch on day one, it […]
How the ‘magic of tidying’ will make you a better writer.
I’m now fifty-three pages into the worldwide bestseller ‘The Life-changing Magic of Tidying’ by Marie Kondo. And I’m hooked (not least by her instructions on how to fold socks). How a subject so mundane can be so captivating is a bit of a mystery, especially given that what I’ve read so far boils down to […]
How to brief a copywriter – Six simple steps and a free template
When it comes to getting some compelling copy written for your website or marketing materials, you’ll often find that writing the brief takes longer than it would for you to just write the copy yourself. But if you don’t take a little bit of time to brief your copywriter properly, they’ll send you back a […]