Institute of Alcohol Studies

What we did

We were referred/recommended after building the Alcohol Health Alliance (AHA) site. The Institute of Alcohol Studies (IAS) is a member organisation of the AHA.

Like lots of charity websites, the IAS one had had new bits tacked on to it over the years, and the redesign was a good opportunity to take a step back and look at the site through the eyes of their potential users.

We wanted to brighten up the colour palette a bit and make the design a bit more visually interesting, whilst keeping the attention clearly on the content itself. The site is primarily aimed at professionals working within the alcohol research sector rather than ‘the public’. As with the AHA site, using stock photos to depict the issue of alcohol harm is very tricky because of the overly stereotyped images, and we decided to not go down that route at all.

We wanted to draw more attention to their podcasts and to create some ‘one stop shop’ theme pages that curate the relevant stats, blog posts, resources and publications related to 9 key themes within the alcohol research sector.

Charity sites that generate different types of resources often run into the issue that blog and news posts tend to have square or letterbox shaped ‘Featured Images’ whereas reports and publications tend to be A4 and therefore portrait orientation. This is an example of a situation where we build custom-made content blocks to display different types of content automatically, according to how they are categorised or whatever options the user chooses.

Like a lot of the sites we build, the IAS one uses the Advanced Custom Fields and Facet WP plugins to extend the functionality of the default WordPress installation.

See it for yourself

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About Ben Blankley

I've worked for and with charities of all sizes for over 20 years.
I build charity websites and help create compelling content to go in them.

About Ben Blankley

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