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Tips & Advice

How to brief a copywriter – Six simple steps and a free template

When it comes to getting some compelling copy written for your website or marketing materials, you’ll often find that writing the brief takes longer than it would for you to just write the copy yourself. […]

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Deleting Duolingo: Going Cold Turkey on the Green Owl

In a rare feat of decisive action, I uninstalled Duolingo from my phone this week. Bringing my 903 day ‘streak’ to an abrupt and underwhelming end. For two and half years I’ve been doing daily […]

One thing you should never do when briefing your copywriter (and it’s probably not what you think.)

Over 10 years ago, I wrote a blog entitled ‘How to Brief a Copywriter’. The contents of that blog are still relevant today, which explains why it’s still being viewed. But the reality is that […]

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Google Consent Mode: What should your charity website do?

If you use Google products (i.e. Google Analytics or Adwords) then it’s likely that you’ve received an email from them about Google Consent Mode (v2) and instructing you to implement it. I work with websites […]

Using AI to generate images for your charity website

Artificial Intelligence (AI) is the big thing these days. According to some experts it’s coming for our jobs, and possibly leading to a Skynet style threat to our very existence. But it also has some […]

Charity website SEO tips – Analysing the Meta Titles of 100 top charities

Search Engine Optimisation (SEO) is one of those things that as website owners/managers we’re aware of, and we know that it is important, but often don’t know what exactly is it and how do you […]

Tips for creating charity website content

‘Content is King’ That’s one of the most well-known digital maxims. Your website’s content is arguably more important than the graphic design or the functionality of it. Yet it’s almost always the most overlooked aspect […]

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Copywriting tip: Hoover up the fluff text on your charity website

Cut to the chase. That’s the message of this blog post. For me, one of the biggest differences between a good charity website and a mediocre one is the amount of ‘fluff’ text that’s spread throughout […]

Is it time to stop sending your charity’s monthly email newsletter?

“I can’t wait for this month’s edition of [your charity name]’s email newsletter!” – No-one, ever. Let me try something else to see if this sounds more familiar. You send out a monthly email newsletter […]

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Why we use and recommend WordPress

When building or commissioning a new website, one of the most important considerations is the Content Management System (CMS) you’ll build the site with. Get it wrong, and it can cost you a lot of […]

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Recent blog posts

  • How to brief a copywriter – Six simple steps and a free template
  • Deleting Duolingo: Going Cold Turkey on the Green Owl
  • Using Airtable as a charity membership CRM system
  • How to Choose an Agency to Build Your Charity Website
  • Modular vs bespoke web design layouts

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